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Choosing your website niche and theme may be easy but choosing the correct keywords to build traffic can be a bit tricky. It seems that there are infinite forms of each term that can lead users to find your website, but the simple truth is that for most niches there are specific terms that can drive traffic.

One great tool for finding highly valuable keywords is free, easy, and produced by one of the largest internet companies in the world, Google. The tool is called Google AdWords Keyword tools. The Google AdWords was originally designed for AdWords customers to find highly trafficked keywords with lower cost per click. Inadvertently this gives us an insight into a few areas for keyword research.

Just like the AdWords customer, searching for highly trafficked keywords, we can utilize this tool to determine which niche keywords have the most traffic. The AdWords tool has a column which displays the estimated monthly searches for each keyword you enter. One thing you should do when targeting keywords is to change the default setting of “broad search term” to “exact”. There are three settings within this tool; broad, phrase, and exact. Broad relates to a term being in any search in any order. Exact displays how many searches for your exact term. Finally, phrase displays information for your terms within other searches. We will use the term “baby seat” for illustration of the three Google AdWords settings.

With a broad setting AdWords says that there are an estimated 201,000 local searches monthly. So this tells us that both baby and “seat” were searched for approximately 201,000 times, but not necessarily in that order. One example of a search that would include “baby seat” in a broad search would be “cheap baby car seat”. “Cheap baby car seat” has approximately 2400 monthly searches. As you can see both baby and seat are in the phrase, but they aren’t in that order, so your site may not be found for that search or other searches that separate the words car and seat.

A phrase search will have the term in that order, but will have other words around it. In our example of “baby seat” in phrase search, AdWords will returned the searches where “baby seat” was found in that order, but with other terms around it. One phrase that was provided was “bike baby seat” so “baby seat” is in that search, but with bike in front of it, there were 880 searches. If you are targeting “baby seat” it’s important to note that your site may show up for “bike baby seat” but if your site isn’t about bike baby seats, you may have a higher bounce rate than normal.

The final, and probably the most important setting, is exact. With exact AdWords returns the searches for that exact term, without additional words and in the exact order entered. In our example of “baby seat” AdWords says this term is searched for exactly 1,900 times locally a month. In addition to our entered term, AdWords provides alternative and related terms and gives us the searches for these exact terms as well. With exact turned on, we can find our main keyword and then move on to target additional relevant keywords by the number of searches per month. So if we target the exact terms of “baby seat” and “baby car seats” our site will be relevant to approximately 5400 exact searches per month. This means that the site may also rank to some of the phrase searches as well as.

Another way we can utilize AdWords for keyword research is to search for alternative keywords. Since AdWords provides users alternative or related terms to their original search, we can utilize this to find other words for our website. This has a few uses in search engine optimization, it allows us to find alternative words or phrases to our target keyword, and AdWords also provides us with relevant keywords to utilize on our website. After the first use of finding a highly trafficked keyword, the list of relevant keywords may be even more important. The reason for this is that part of search engine algorithms is to determine what a site is about and the more related and relevant keywords you utilize the better search engines can determine what the site is about.

Google AdWords Keyword Tool is a great, free tool for determining what phrases to target and write about. If you haven’t already set up an account, head over to Google and set one up, it’s free, painless, and quick.

Search engine optimization (SEO) is vital to the success of your online business. There are crucial steps of SEO that can’t be missed. As online business owners, our goal should be to get top placements on search engines for given keywords that potential customers type in. What good is an attractive and functional website that can’t be found? Getting top placements is a continuous process that takes consistent effort. Here are effective steps of SEO.

Use effective on-page optimization techniques: On-page optimization is based on what you do on your website to help improve your search engine results page (SERP) rankings. Internal linking plays a very important role in the success of your website. An internal link is a navigational link on a web page that links to another page on the same website. They not only help potential customers conveniently navigate through your website, they also help the search engines crawl through your pages easier and index them. Search engines, including Google, highly value internal linking because it provides a more user and search engine friendly site. There are many more on-page optimization strategies you can use, but keywords are another very significant factor that must be applied.

Pick relevant keywords with low competition: Keywords play an important role for bringing steady traffic to your website. Keywords are what people type in to find your products or services. If they don’t know about your site, how would they be able to find you? Pick keywords with a decent amount of hits, but with low competition. There are free tools you can use to research your keywords. Google has a free keyword tool that allows you to search a keyword and see an approximate number of monthly hits it gets on Google. You can also see if the competition is low, medium or high. It is also important to pick keywords that are relevant to your website. You want people who are already interested in your niche to find your site. This increases the chances of them buying your product or service.

Use effective off-page optimization techniques: Off-page optimization is based on what you do off-site to improve your SERP rankings. Link building is a crucial factor in SEO. It is the process of building links back to your website from other sites to improve your rankings and drive traffic. You can get links from directories, blogging, creating web pages, article marketing and more. When link building, it is important to acquire relevant links with high quality. Links that are dofollow and with a PageRank of at least a 3. PageRank is Google’s view of importance for a web page. The scale of PageRank goes from 0-10. Zero being the least important and ten the most important. It plays a significant role in Google’s many ranking factors.

The most effective strategy you can use with link building is to build anchor text links with your researched keywords as much as possible. Anchor text links are clickable text links. One way you can get them is from article marketing. Article marketing is a very important and effective strategy you can use to market your website. A few things to keep in mind when finding an article site is to make sure the site has a PageRank of at least a 3, gets indexed by search engines like Google and Yahoo, is dofollow, and allows you to use anchor text in your resource box. Getting a follow link that is not an anchor text back to your website can help improve your PageRank, but it won’t improve your rankings for your carefully chosen keywords. You are not trying to rank for your website URL, you are trying to rank for your keywords.

Seo Agency Sydney – Batish Technologies is Sydney based SEO Company providing Search Engine Marketing, Search Engine Optimisation, Website Design and Development, Iphone App Development, Graphic Design, Mobile Application Development and Ecommerce Website Design to clients in Sydney NSW area.